In the game, players complete levels by swapping colored pieces of candy on a game board to make a match of three or more of the same color, eliminating those candies from the board and replacing them with new ones, which could potentially create further matches. It is a variation of their browser game Candy Crush. This is about where to create limits so that it doesn't harm too many people, and about a company ignoring any form of ethics.Candy Crush Saga is a free-to-play tile-matching video game released by King on April 12, 2012, originally for Facebook other versions for iOS, Android, Windows Phone, and Windows 10 followed. "As the actions of King and others have demonstrated, there's obviously too much room for abuse. "We are protesting against a system which allows and promotes actions like King's behavior towards The Banner Saga," Candy Jam co-founder Laurent Raymond says. An online event that invited people to make their own games that used the word "candy" (and "saga") in the title, the Candy Jam has inspired more than 450 games over the last several weeks, including several pointed satires. The apparent absurdity of the filings, which the nonprofit International Game Developers Association recently called "overreaching" and "predatory," inspired an innovative form of protest from indie game developers: the Candy Jam. later took similar steps against the makers of The Banner Saga for their use of the word "saga," claiming that the turn-based fantasy RPG about vikings was "deceptively similar" to Candy Crush Saga, a turn-based fantasy RPG game about rotating digital chunks of processed sugar. After applying for a trademark on the word "candy" in early February, sent a letter to indie game developer Benjamin Hsu claiming he'd infringed on the company's intellectual property rights by creating a game that used "candy" in its title. Casual games company recently announced that it would be going public with a potential $500 million initial public offering, capping off a month of unpleasant PR for the company behind the blockbuster puzzle game Candy Crush Saga.
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